An electrifying and innovative brand…
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IMSO is short for «I AM SO» and has been a brand which interacts with the individual owner of any piece of fabric that has been sold.
Any item was unique as it has been handcrafted. From the beginning IMSO attached great value to sustainability; therefore the fabric was 100% biological grown and fair-trade, the color was well chosen being biodegradable and all other additional pieces (tags, labels, packaging and so on) have also been selected blow-by-blow in terms of starting out as soon as possible with a green footprint and also sharing this way of life with its customers.
In the beginning IMSO started off with T-Shirts (later also beanies, hoodies, carry-alls and many more extended their product portfolio).
Every product was customizable, by the use of #Hashtags, extending and individualize your product, while integrating well with the design.
Soon IMSO was available in local stores around its hometown Saarbrücken.
Later on it integrated as a pop-up store around Christmas time.
IMSO got provided through a wide range of channels and soon became well-known in Germany, France and Luxemburg.
The brand cooperated with musicians, actors and artists, such as other brands (which I was proudly able to assist – none of the following pictures was taken in studio).
IMSO had one mission – raising awareness for cancer illness in early life.
For spreading the message, several events have taken place collecting charitable donations, while cooperating with an university hospital, treating cancer illness in childhood.
Also our customers took part in spreading the message sending in pictures wearing their IMSO in different parts all over the world.
IMSO has originally been an idea of a design student who soon understood its value as a brand and registered it as trademark. Basically he went by himself to the store getting a new T-Shirt. None was a his taste, so he came up with this…
He literally developed the idea from scratch to finished: He learned a lot about fashion design, typography and layout before even thinking about and coming up with a first screen printing.
A first design, a first pilot run, a first prototype…
IMSO was born in 2013.
Soon he got calls from local stores and nightclubs and even bigger companies such as H&M-Germany for series production and licensing, so he first recruited his neighbor of it's small town, recruited his flatmate and more and more friends.
IMSO was established in 2015.
In mid 2015 a first step towards market expansion was taken towards s serials production that would take place in Turkey as working conditions were approved to be more than fit for human beings working for the philosophy IMSO brought and established from the beginnen.
Linesheets, Stylesheets and Techfile have been prepared, produced and submitted.
The former student with its basic got into several department he never thought he would get and got all the knowledge he would need to think his idea big. Unfortunately he missed out getting into legal department and was too trustful vis-à-vis potential interested people, implementing his clothe into big stores, while missing out being hoodwinked at the same time.
IMSO discontinued 2016 producing any clothing but still maintains (2019) events in a local nightclub in Saarbrücken spreading the sound of the 2000th.