In class it was task to reshape the actual Jägermeister commercial. I first took an approach on the word Jägermeister itself (english: professional hunter).
Further I analyzed the target group and also their habits and what values Jägermeister actual stands for and represents towards the market.
My approach led me to change as less as possible and to put on display a kind of an animal freak show, through an alcohol consuming generation and the effects it has on the individuals.
Please have a look at the video on display below.
Please have a look at the video on display below.
NOTE: This campaign has been brought to daylight as a part of my class and has in no way been approved by Mast-Jägermeister.
ALL DISPLAYED PICTURES HAVE BEEN COLLECTED THROUGH RESEARCH ON GOOGLE IMAGES.
THE LOGO JÄGERMEISTER IS OWNED BY MAST-JÄGERMEISTER
MUSIC © Die Orsons - Ventilator
ALL DISPLAYED PICTURES HAVE BEEN COLLECTED THROUGH RESEARCH ON GOOGLE IMAGES.
THE LOGO JÄGERMEISTER IS OWNED BY MAST-JÄGERMEISTER
MUSIC © Die Orsons - Ventilator